About Us

Welcome to Generic Coffee Company! We’re Anna and Johnny, two coffee lovers who believe coffee at home should be just as good as in your favorite café. Whether we’re brewing a morning drip, creating a cold brew, or sneaking coffee into BBQ rubs and snack recipes, we’re all about making every bean count—and ensuring every bag you get from us is anything but average.

As kids of the '80s, we chose the name Generic Coffee Company as a playful nod to those old-school brands with simple labels—you knew exactly what you were getting. No gimmicks, no guesswork, just straightforward quality. That’s our philosophy: great coffee, freshly roasted, and ready when you are.

Based in Fresno, California, we started Generic Coffee Company to make high-quality coffee easy for everyone to enjoy. Our beans are carefully curated for everyday (dare we say all day?) drinking and we try to give you as much information about each roast as possible so you can choose your perfect cup. We know that life is complex so we like to keep coffee simple (straight black pour over forever baby!).  

So whether you’re fueling your next great idea, gearing up for game night, or just unwinding with your pet and favorite mug, we’ve got the beans to keep you going. Life’s too short for bad coffee—brew something amazing with us and make every cup count!